Louis Wittig doesn’t have a super PAC – but he’s got five bucks and a plan to take on Donald Trump. “I want to do something about this toxic hairclown,” he says, “I want to run an anti-Trump newspaper ad in New Hampshire two days before the primary.”
Wittig, a copywriter with the Grey advertising agency (Sterling Cooper’s chief competitor on Mad Men), has a series of provocative print ads all ready to go and here’s where you come in: he’s crowdsourcing the media buy.
The self-described “average guy from New Jersey” has created a GoFundMe campaign to raise $1530 for a half-page ad to run in the Sunday Monitor on February 7, two days before Granite Staters head to the polls. At last check, he’s two-thirds of the way there.
Wittig’s ads target Trump from the right with the goal of convincing conservative Trump voters to reconsider. “Why do I want to do this? Wittig asks. “The same reason you do: You’re losing sleep over what this gibbering hypocrite is doing to our already pretty messed up political system, and if you could reach out to just one person who’s thinking of voting for him, and change their mind, you might get some rest.”